Brand Kit
Fork To Fit Kitchen
Brand Kit
Everything you need to represent the brand correctly. For press, partners, franchisees, and approved designers.
Last updated: May 11, 2026
Who We Are
Fork To Fit Kitchen is a fueling ecosystem. We're a full menu of calorie-focused, macro-balanced meals, shakes, coffees, and more. We don't lecture, we fuel. Real food made for people who don't have time to overthink it. Fueling the do'ers.
10
Locations across the Rio Grande Valley
50+
Menu items
<700
Calories — nothing over
Taglines
Meals, Shakes,
Coffee, & More
Fueling the do'ers
Fork yeah
Voice
Fork is fun, friendly, trendy, bright, and motivational. We refer to the company as "Fork." Approved phrases: "Fork yeah," "Forking fun," "Forktastic." We specialize in portion control and macro tracking, not "healthy eating." We don't lead with the word "Healthy." Memes are encouraged on social. We write like a friend texting you, not a wellness coach lecturing you.
Fork Is
- Fun
- Friendly
- Trendy
- Bright / Happy
- Motivational
Fork Is Not
- Boring
- Disrespectful
- Old / Outdated
- Dull
- Inconsiderate
Logos
Three primary lockups plus three secondary variants for dark surfaces. Do not double up logos in one composition. Do not over-use logos.
Primary Lockups
Primary Seal
Icon
Horizontal Wordmark
Secondary (Dark Surface)
White-Filled Icon
White Outline Icon
White Wordmark
All vector source files (SVG, AI, EPS) available on request. Email media@forktofitkitchen.com.
Colors
Our brand colors. Primary palette runs the brand surface. Secondary plus accents add range. Category colors below are reserved for menu categorization, fridge tags, and in-store signage only.
Primary Palette
Brand Red
#E41F26
Near-Black
#131514
Gray
#939597
White
#FFFFFF
Secondary
Neon Green
#8CC63E
Accents
Yellow
#FDB813
Orange
#F5821F
Blue
#007DC5
Menu Category Colors
Seven categories. Each color is reserved for that category only. Used on fridge tags, menu icons, and in-store category signage.
Beverages
#939597
Poultry
#FDB813
Red Meat
#ED1C24
Seafood
#007DC5
Salads & More
#2E6341
Breakfast
#BC55A0
Fork Sweets
#EC407A
Retired categories: Low Carb, Plant Based, Active Bowls, Healthy Snacks/Sides, Juices/Soups/Salads, Wraps & Salad, Sweet Treats. Do not use these names or their old colors in new work.
Typography
Five fonts. All available on Canva.
Poppins Black
Primary headlines, titles, eye-catching points.
Spacing 0
Extenda 50 Mega
Primary headlines, bolder display use.
Spacing 1.1
Glacial Indifference
Secondary body, explanatory copy.
Spacing 0
Monument Ultrabold
Accent display, stylish variant.
Spacing 0
League Spartan
Accent display alternative.
Spacing 0
Retired: Oswald, Montserrat. Do not use these fonts in any new work.
Photography
Bright, poppy, attention-grabbing. Product always clearly visible. Props encouraged. Real customers, real Rio Grande Valley locations, real operators. Behind-the-counter shots are on-brand. Avoid stock food photography and fine-dining staging.
Need a specific shot? Contact Nancy, our in-house photographer, at media@forktofitkitchen.com.
Social Media
Poppy, fun, trendy. Memes are encouraged. We want content that stops the scroll. Step into the consumer's shoes: what would you stop for?
The Bigger Picture
Fork To Fit is more than a restaurant. It's a fueling ecosystem. We fuel the do'ers across food, tech, and care.
Fork To Fit Kitchen
The food layer. Meals, shakes, coffees, and more.
Fork Pulse
The tech and clinical layer. AI nutrition tracking, ARI engine, wearable sync, telehealth, supplements.
Fork To Fit Franchising
The distribution layer. New locations opening across the country.
Press, Partners, and Designers
Need something not listed here, or want to use Fork's brand assets in your work? Email us.
media@forktofitkitchen.com